Godspeed cars is a Multi-Award Winning Anti-Racist company.
It’s official. Two-thirds of rides arrive within five minutes, with over 90% rides arriving within ten minutes. Open for business – Reservations are being Accepted for 2024.
WORKING TOGETHER – EQUAL OPPORTUNITY
Are you Awesome?
Winners of Southern Enterprise Awards 2023 & Prestige Awards 2022 Winners Godspeed cars is an Anti-Racist company Awarded Best Taxi Service Provider Berkshire 2021 – UK Enterprise Awards SME News, 2021 Transport Awards
We’d like to work with you for your driving competence and ability – not your pretty looks.
We operate an equal opportunity recruitment policy – merit based. Drivers are recruited for their driving skill and ability NOT their ethnicity or skin colour or appearance ie Covert racism or unconscious/ implicit bias. Unlike every other company we don’t discriminate against drivers based upon their appearance, so we don’t regulate drivers moustache or beard length.
Hipsters, bearded, clean shaven, bald or ponytailed. Some wear headscarves or hijab, others turbans and yarmulkes. One’s appearance is a basic human right and in accordance to Anti-discrimination laws it would not only be legally but more so morally wrong to discriminate on grounds of ethnicity/ appearance or religion – so we’re proud to boast that we’ve already got some of the ugliest in town!! After all, a taxi driver is hired to drive, and physical appearance does not affect driving ability or alertness, or intellect. For most part of the journey customers only ever great view of the back of the drivers head.
It somewhat beggars belief BAME (British: Black, Asian, Minority Ethnic) people are expected to integrate into society whilst being denied equal opportunities and discriminated against. Particularly first-generation and multigenerational BAME graduates having to endure with forbearance racial and religious discrimination together with inherent institutional racism, leaving most alienated, others disenfranchised, some radicalised (Source: Prevent). Tokenism is rife and white privilege prevalent; a beautiful thing somehow, whitewash. Covert racism or unconscious/ implicit bias resulting in BAME graduates failing to even touch the glass ceiling let alone break through, such a massive waste of talent. Untapped potential capable of adding £24 billion a year to the UK economy (Source: McGregor-Smith Review 2017). Ethnic diversity in UK boardrooms and senior management lags almost two decades behind gender equality (Source: Spencer Stuart 2015 Board Index), despite the positive action measures encouraged by The Equality Act 2010 to redress under representation and foster diversity in the workplace. In spite of the hyperbolic news churned out by Britains infamous but most read gutter press; The Daily Mail and Red top tabloids – how the current 13% BAME population in the UK could ever pose a threat to the 87% white british indigenous inhabitants is simply pig-ignorant.
(Source: ONS, DWP.)
Godspeed cars is a Multi-Award Winning Anti-Racist company.
It’s official. Two-thirds of rides arrive within five minutes, with over 90% rides arriving within ten minutes – Godspeed Cars. Reservations are being Accepted for 2024.
“People say the customer is always right, but you know what – they’re not. Sometimes they are wrong, and they need to be told so.”Michael O’Leary. Ryanair Boss CEO
“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”Richard Branson. The Virgin Group
Schisms, moustache/ beard length and suit-tie 24/7…
Small wonder taxi drivers flocked to Uber in the masses, escaping the shadowy world of private hire taxis plagued with tribalism, feeding culture, tyrannical dispatchers and faff.
Rest assured, we don’t operate a caste system of the gujar’s and jats; choudary’s, raja’s and bengaladesis from pakstan of First Class Executive / Twentyfourseven/ Wellington cars/ Swift Cars; the malik’s of Prestige cars and Elite cars; mirza’s and untouchables, romanians of Loddon cars.
Whats more, unlike every other company we don’t discriminate against drivers based upon their appearance, so we don’t regulate drivers moustache or beard length.
Best of all
Best of all, you’ll not be discriminated against for refusing to subscribe to peer worshipping, hadithism and sectarianism – as practised by these companies, pakindians and mainstream muslims. Whether you choose to live as shia or sunni, schisms ought to matter not. By the same token, if you prefer instead to live by the holy book (Quran) as a non-denominational muslim, that’s your prerogative. To each his own.. Right ..!? Recruitment >Working together
You’re hired to drive not to..
You’ve been hired to drive, not to brownnose passengers and stroke their egos, acting obsequiously or to engage in deep conversation. Ass kissing. Nor are you expected to counsel or interrogate them. We just want you to be yourself and focus on driving – what you’ve been hired for!!!. To pay attention to the road ahead. Besides most people hire a taxi for transport ONLY to convey them from one location to another – not to chit chat. in so doing causing distraction and posing a risk to themselves and other road users. Driving taxis generally at high speeds, reacting to traffic and road conditions and constantly adapting to other road users – does require focus and concentration. Shut up and drive, please.
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Its no secret how drivers in Berkshire and across the UK are demeaned by ego-ridden bosses of taxi companies, generally illiterate immigrants fresh propped by money-laundering. Too many stories to mention.
Each taxi driver is different. Some taxi drivers just dont wish to devote every waking hour of their lives chained to the Station Taxi Rank gagging for the next fare, at any cost. Nor is it respect-worthy or an accomplishment to spend 40 years greedily servicing a taxi rank worship-like redefined as your purpose in worldly life. Some drivers are more dignified than others.
One size doesnt fit all.
We operate a mixed fleet of vehicles to accommodate demand for taxi and airport work, executive and chauffeur work. So, if you’re purchasing a new vehicle we would advise against first class or prestige cars e.g Mercedes E Class. Contrary to our peers, we would suggest investing in a cheaper and standard saloon vehicle which still complies with the councils licensing requirements. Unlike our peers we refuse to lure you into a false pretence, that an executive class vehicle will somehow guarantee you better earnings? It won’t – you will not be barred from airport work etc. No more power trips, of being coerced to do pub/ shopping runs in executive vehicles better suited and manufactured for long distance journeys, to cruise effortlessly on the motorway at high speeds whilst improving passenger safety* and enhancing passenger comfort. We allocate work appropriately. Unlike our deluded peers, we accept the reality of the marketplace that taxis and chauffeurs in Wokingham and across Berkshire even (regardless of vehicle type) are all charging 50-80% less than the meter rate (Private Hire and Hackney Taxi Tariff) set by the council.
Keep it simple..s
So you will not fare better by following the herd, and stretching your finances to lease a high-end Mercedes E Class. Purchasing a standard saloon vehicle will serve you just as well as a first class or prestige cars charging monkey rates (in fact, probably better!!). Without the added increase in financing/ depreciation/ insurance premium/ servicing and repair costs, etc. Most importantly, in not having to resort to common but underhand dealings widespread across the taxi industry to recoup your losses, ie mileage correction (Car clocking) to avoid excess mileage charges on leased vehicles and PCP returns. Or crash-for-cash scams and insurance claims due to the high mileage driven by taxis, typically 50,000 miles per year average.
Our rates are competitively priced in line with local companies. Rates advertised are current & valid from 2023. Flat Rates 24/7 ‘Because Time Matters – Price too. Never beaten on price or service.
Life is complicated enough without having to choose between the best service and the best price. That’s why we’ll price match if you find it cheaper elsewhere to give you the best value. We’ll also beat Google Review Discount Codes – Typically 15% OFF discounts (TWD10) offered up by local rivals in desperation for positive 5 star Google reviews, as common business practice. Best of all, you can keep your sellout google review ☆☆☆☆☆ We’re well and truly above all that !! 😉
WOKINGHAM CHAUFFEURS – ASCOT & WINDSOR – HENLEY & MARLOW – SONNING/ READING TAXI – MAIDENHEAD & BRACKNELL TAXI