Prestige Awards Winners of Southern Enterprise Awards 2023 Godspeed Cars Awarded BEST LUXURY TAXI SERVICE PROVIDER 2022 – SOUTHEAST. Awarded BEST TAXI SERVICE PROVIDER BERKSHIRE 2021 – UK Enterprise Awards SME News, 2021 & 2022 Transport Awards.

Useful information.

The meaning of Godspeed

An expression of good wishes to a person starting a journey. ‘He wished her godspeed‘. ‘Godspeed’ comes from the Middle English phrase “God prosper you”. It was originally used to wish success to someone, like saying “May you prosper”. These days its more often used to express hopes for a safe trip.

Golden Executive

NEw for 2024 Golden Executive Service. Experience the Golden Executive treatment. Booking our GOLDEN EXECUTIVE Service couldn’t be easier in 3 Simple Steps. Step 1. Select the ‘Service Level/ vehicle required’ field. Step 2. Select the ‘Golden Executive’ option. Step 3. Return to Booking Form to SUBMIT See Cursor Icon for direction.

Now Showing in a vehicle nearby

Sit Back and Relax with rear-seat entertainment.

With ‘Touch Command’ the Theater Screen folds down from the headlining while blinds for rear windows slide shut. Enjoy a Movie en-route to your destination, catch up on News or Play a Game. The panoramic display brings a cinema-quality experience like you’re in the comfort of your own lounge. Don’t forget the popcorn. Silence is Golden. Experience the Golden Executive Service inspired by Bollywood blockbuster Coolie No.786.

Tokenism

Tokenism is the practice of doing something (such as hiring a BAME person who belongs to a minority group) only to prevent criticism and give the appearance of equal opportunities and that people are being treated fairly. Racial Quotas are used in every profession to employ the bare minimum possible i.e a lame duck with clipped wings. Reportedly being used as pawns and puppets in a wholesale denial of racism in Britain‘. As illustrated by the UK Governments and current stock of BAME politicians and ministers in play. Of the 650 MPs;

1 of iraqi-born immigrant Nadhim Zahawi Stratford-upon-Avon MP.

1 of british-born Pakistani Muslim first generation immigrant Sadiq Khan The Mayor of London

1 of british-born Sajid Javid first generation pakistani immigrant

1 of indian-born Hindu Minister first generation immigrant Alok Sharma MP for Reading.

1 of british-born Hindu immigrant Rishy Sunak, Member of Parliament for Richmond in North Yorkshire and Unelected PM

1 of Ugandan-Indian first-generation immigrant Priti Patel

1 of Type Suella Braverman a first generation Indian immigrant

1 of british-born Kwasi Kwarteng to immigrants from Ghana.

1 of British-born Nigerian Kemi Badenoch

Similarly Over the pond demonstrated by 1 of and first non-white and 44th President of USA. Barack Hussein Obama.

Tokenism is costing the UK economy 24 billion a year (Source: McGregor-Smith Review 2017) – every year. Ethnic diversity in UK boardrooms and senior management lags almost two decades behind gender equality (Source: Spencer Stuart 2015 Board Index).

Snowy white peaks.

Its called The Snowy White Peaks syndrome: No matter how colourful the foothills and middle reaches of the average British organisation are, the top is nearly always very white.

From transporting hundreds of thousands of corporate clientele, FTSE 100 blue-chip and senior level directors every year for decades and without a Shadow of doubt – as every other taxi driver/ chauffeur too has noticed they hardly-ever encounter BAME people in senior-level positions. Let alone women wearing hijab/ headscarf or bearded asians. Its a White-mans World.

Anti-racism

It’s not enough to be “not racist”. Stop saying “I’m not racist” and do something about it!!. Anti-racism is the practice of opposing racism and promoting racial tolerance to counter racial prejudice, systemic racism, and the oppression of specific racial groups.

White Privilege

White privilege, or white skin privilege, is the societal privilege(s) that benefits white people over non-white people in westernised societies. How white people benefit from and contribute to structural racism results in better job and educational and life opportunities;

The UK judiciary is overwhelmingly white. There are 26 black court judges compared with 2,506 white judges. 7% are BAME (black and minority ethnic) unrepresentative of the 13% BAME population in England and Wales..

Unconscious Bias

Unconscious bias (or implicit bias) is often defined as prejudice or unsupported judgments in favor of or against a person or group as compared to another, in a way that is usually considered unfair. As a result of unconscious biases, certain people benefit and other people are penalised and discriminated against.

Institutional racism

Institutional racism, also known as systemic racism, is a term that refers to a form of racism that is embedded in the laws and regulations of a society or an organization. It manifests as discrimination in areas such as justice, employment, housing, health care, education, and political representation. 

Islamophobia

Islam is an Abrahamic religion from which Christianity and Judaism stems from. Islam remains a monotheistic faith – to believe in only one God.

Islamophobia is an exaggerated fear, hatred, and hostility toward Islam and Muslims that is perpetuated by negative stereotypes resulting in bias, discrimination, and the marginalization and exclusion of Muslims from social, political, and civic life.

Being Woke

Being ‘Woke’ means being conscious of racial discrimination in society and other forms of oppression and injustice.

New for 2023 – PRICE MATCH PROMISE : We’ll beat or otherwise atleast match any competitor within 50 mile radius – Book Online

Price Match PromiseOur rates are competitively priced in line with local companies. Flat Rates 24/7 ‘Because Time Matters – Price too. Never beaten on price or service.We’re all looking for the best prices. That’s why we’ll match the price if you find it cheaper somewhere else. We’ll also beat Google Review discount codes – Typically 10% or more discounts for leaving a 5 star Google review offered up by our local rivals as common business practice. Best of all, you can keep your fake google review ☆☆☆☆☆ We’re well and truly above all that !! 😉

---

Google reviews – a tangled web

Like every other taxi company around here in Berkshire e.g Loddon Cars etc, Do you offer free rides, discounts, and money-off vouchers for posting 5 star google reviews rating your business – or recommending others?

Nope. We’re somewhat different to the others.

We’ve never cared for much about Google reviews – as you can deduce from our online presence. For overwhelming research and evidence indicates online reviews are likely to be fake; or can be easily removed for a small fee using Online Reputation Management companies; or obtained by sending begging requests for 5 star reviews or offering discounts – far from being representative!!..

We’re dignified, we’ve always been above all that.

Fake Google reviews are untrue reviews written about business, products or services online. They’re often written by competitors to disrupt your online presence. They can also come from those who never shopped or interacted with you – called trolls. As demonstrated by Vladimir Galabov aka Bulgarias VLADIMWIT & co in 2016. There is also the possibility that one of your employees left a bad review just to vent out their frustrations or when you let them go, Loddon cars Mike Houldsworth. Rogue actors who are compensated with free rides or favor by competitors to act up i.e Henry Ogakwu (Prestige cars star customer list) who never used our service but felt entitled to post a 1 star review on Google. Not to mention Bradshaw Google review from Hilton St Anne’s Manor whose preferred supplier is Prestige Cars, along with long time customer Nigel Rodney Fane Aylwin-Foster. Or Richard Whitworth of Syngenta and Emma Worsley. Some will try to use fake reviews as leverage and blackmail i.e Anne Sheward a First Class Executive loyal or Marilyn Hawkins who has never travelled with us, thankfully.

What’s more, Google reviews are something a 6 year old can manage by setting up fake accounts using aliases – Too easy. We too could easily post hundreds of fake reviews with eyes closed in order to boost our Google rankings and online presence, should we be bothered in the slightest..! Case in point Shadow Carriage of Maidenhead (Syngenta’s prefferred supplier) which has somehow managed to amass 101 Reviews – All 5 star during the Covid-19 Lockdown periods when taxis were not operating and the Government imposed national STAY HOME policies. Indicating angels grounded or its an ego-thing, or desperation quite possibly. Deluding themselves as entrepreneurs and businessmen in their little worlds to make their existence count for something, for anything, wish them well nevertheless. Big fish with bigger egos flopping around in small ponds.

It makes us who we are – Game-changers. Which allows us to challenge the status-quo and say real things which most other companies shy away from, i.e Institutional racism costing the UK economy £24 billion a year (McGregor-Smith Review 2017) every year. From transporting hundreds of thousands of corporate clientele, FTSE 100 blue-chip and senior directors every year and without a Shadow of doubt – as every other taxi driver/ chauffeur too has observed, they hardly-ever encounter BAME people in senior-level positions, let alone women wearing hijab/ headscarf or bearded asians. Its a White-mans World. Difference being, they think and say and make believe “its just the way it is.”, deluded. Bending over for 5-star Google reviews and increased workload, Sell-outs. . For fear of compromising corporate accounts by rocking the boat calling it for what it is – Racism. Consequently many competent british-born multi-generational BME graduates are still driving taxis with 2:1 degrees role-playing Coolie.

Recently in March 2021 Which.co.uk reported Fake Google reviews boosting UK businesses – Read more. BBC News also reported of UK businesses caught buying five-star Google reviews. Sham customers and fake reviews could have serious real-world consequences.

It keeps us grounded from flying in the Ego-Clouds like the rest. Neither are we taken for ransom by Fake reviewers or trolls, and threatened with negative reviews by customers with inflated-egos, if we don’t succumb to their unreasonable demands and discrimination against drivers they just didn’t take a liking to.

---

Coolie

Coolie is a contemptuous term used to refer to Asian taxi drivers. Coolie is an unskilled and desperate laborer employed cheaply, especially one brought from Asia, or from Europe these days. Coolie No.786 is a porter named Iqbal Aslam Khan – an orphan living on the Railways in India played by Amitabh Bachchan in the bollywood 1983 Hindi blockbuster film ‘Coolie’. He sings in Indian/Hindi/Pakistania language that he is the man who picks up the worlds luggage in his hands’

Difference between a Taxi Driver, a Chauffeur, Porter and Servant?

Chauffeur

Taxi Driver

Porter

Servant

How do I make a reservation?

Bookings can be made by telephone, by email, SMS text message or online.
We recommend that you book online, booking online improves accuracy & accountability over telephone bookings whilst relaying itinerary/ reservation details.

For your reference and peace of mind you’ll receive confirmation of your reservation by email within a few hours. Putting an end to those “It wasn’t me!!” situations if you’ve made a telephone booking for a taxi but have nothing to prove you did if your taxi didn’t show up. Or miscommunication over what you did say, or didn’t say when you booked over the phone. Online bookings help us to process your request efficiently and ensures all the necessary information is provided accurately. > Book Now

How much booking notice do you require?
Availability changes daily so we suggest that you place your reservation as soon as you have the firm dates and times for your planned journey. Priority is always given to advanced bookings.
To avoid disappointment please book your journey in advance to guarantee availability. > Book Now

Can you accommodate last minute bookings?
We can accommodate last minute bookings on the day of travel, but this is subject to vehicles being available. Priority is always given to advance bookings, so wherever possible you should try and book in advance to guarantee a vehicle. > Book Now

---

Which service level do you require?

---

---

---

---

---

---

---

---

---

Which Service Level do you want?

Godspeed cars Prestige Awards Winners 2021/2022

Which Service Level do you need?

Godspeed cars Prestige Awards Winners 2021/2022

SERVICE LEVEL	ECONOMY CLASS	PREMIUM ECONOMY	BUSINESS CLASS	FIRST CLASS	LUXURY	ESTATE	MPV 6	MPV 8
>>>>>>>>	Metered Taxicab	Standard Saloon	Mercedes E, BMW 5, Audi A6	BMW 7, Mercedes S, Audi A8	Maybach, Bentley, Rolls Royce	Estate Car	Ford Galaxy	Viano, Transporter
Reading to Heathrow	£60 – (£90)	£30	£70 – (£100)	£85 – (£115)	Upon request	£60 – (£90)	£80 – (£110)	£100 – (£150)
Reading to Gatwick	£110 – (£150)	£50	£120 – (£160)	£135 – (£170)	Upon request	£110 – (£150)	£130 – (£150)	£150 – (£200)
Reading to Luton	£120 – (£150)	£50	£120 – (£160)	£135 – (£170)	Upon request	£110 – (£150)	£130 – (£150)	£150 – (£200)
Reading to Stansted	£180 – (£220)	£70	£180 – (£220)	£200 – (£240)	Upon request	£190 – (£230)	£240 – (£280)	£260 – (£300)

Rates advertised are current and One-way only. Prices in brackets are Tariff 2 rates from 23:00 – 06:00 except for ECONOMY CLASS Flat rate 24/7 in line with local companies, because time matters . Rates applicable to all areas within Berkshire & Buckinghamshire including Arborfield, Ascot, Barkham, Binfield, Bracknell, Charvil, Cookham, Crowthorne, Earley, Lower Earley, Finchampstead, Henley, Hurst, Maidenhead, Marlow, Reading, Remenham, Ruscombe, Shinfield, Slough, Spencerswood, Sonning, Three Mile Cross, Twyford, Wargrave, Wokingham, Woodley, Winnersh. Windsor

For further faqs CLICK HERE >